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Getting to Know Your Best Customer – St. Paul

Getting to Know Your Best Customer – St. Paul

Target marketing has moved beyond knowing where your customers live and their average age and income level. This three-part workshop series introduces you to Destination Canada’s Explorer Quotient® (EQ) segmentation tool with a focus on the travel preferences of Albertans. You’ll learn about the type of customer that your business appeals to, what kinds of experiences they’re looking for and how to create targeted marketing messages.

Two sessions will be held in September:
*You have the option of selecting just the first two or all three.

Part 1 & 2: Say Hello To & Building Experiences For Your Best Customer
Wednesday, September 26, 2018
9:00 AM – 2:00 PM

Part 3: Marketing To Your Best Customer 
Thursday, September 27, 2018
9:00 AM – 1:00 PM

There is no cost to attend but REGISTRATION is required.


September 26, 2018 @ 9:00 am
September 27, 2018 @ 1:00 pm


Portage College St. Paul
5205 50 Ave
St. Paul, Alberta T0A 3A0 Canada
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(780) 645-5820
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