Facebook for Business 102 & 103
Have you noticed your engagement and reach on Facebook consistently dropping?
Do you want to engage your audience so you can impact your marketing goals and bottom line?
Marketing on Facebook isn’t magic — find the tools & knowledge you need in this in-depth workshop.
Facebook for Business 102: How to Engage Your Audience & Sell Without Selling (8:30am-12:00pm)
• Persona building
• Content ideation
• Content planning & storytelling
• Facebook groups for business
• Contest planning essentials
Facebook for Business 103: Advertising: Going Beyond Boosted Posts (12:30pm-4:30pm)
• Intro to using Facebook ads more effectively
• What the heck is Facebook Pixel?
• Integrating Facebook Pixel to your website
& how it communicates with your ads
• Facebook Ads options
• Advanced advertiser tools & campaigns